Friday Forum: Ideas That Drive Buyers to Buy

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Name: Friday Forum: Ideas That Drive Buyers to Buy
Date: May 5, 2017
Time: 7:15 AM - 9:15 AM EDT
Event Description:

How can retailers take a creative approach to marketing communications that can cut through the clutter and drive buyers to, well, actually buy? Aaron Dotson, Principal and Creative Director at Elevation will provide insight into expressing your brand voice, building benefit-driven messaging and making the delivery of that messaging relevant to your target audiences.


Friday Forums are RMA’s signature educational series. Typically held on the first Friday of every month, these forums are crafted with relevant speakers and pertinent topics for retailers and the retail industry

The Westin Richmond
​6631 W. Broad Street
Richmond, VA 23230    
Date/Time Information:
May 5th
7:15 am to 9:15 am    
Members of Retail Merchants cost is $30
​Non-members of Retail Merchants cost is $40
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